Strategy

Strategic development provides colleges with a clear route ahead to ensure outcomes are maximised within existing resources based on a clear and coherent approach.

Colleges benefit from a fresh pair of eyes on their marketing operations, bringing a new perspective and ideas based on many years of experience in increasing student recruitment.

Temporary leadership is provided for marketing teams including staff development, change-management and restructuring if required.

Replacement or development of websites can be managed to increase their effectiveness in driving student applications, applying principles which bring measurable impact.

Campaigns are built and handed over with training and aftercare so colleges can take control of this core aspect of college marketing. 

Press training, crisis PR and other media support are available, bringing the benefit of 20 years' experience in national and local journalism, including specialising in FE.