About

For more than ten years I and my associates have been successfully increasing student numbers in colleges through a combination of consultancy, interim management and hands-on support.

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I was previously a newspaper journalist for 20 years, including further education editor at the Times Educational Supplement, having joined when it was a sister paper of Times.

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Typically, colleges ask for an analysis of the current marketing strategy and activity, working closely with senior managers, marketing managers, curriculum leaders and those involved in processing applications.

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By working closely with college colleagues, I identify areas for improvement in the approach within the existing resources.

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This work covers the approach to advertising, the way in which applications are captured and the wider communication with potential students, including the website and the prospectus.

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Colleges may wish to take the recommendations which follow from this work to inform further development internally. Alternatively, I can work alongside the marketing department to help put recommendations into action.

Support can include the creation of a marketing strategy which allows future activity to be guided by clear principles based on what works best.

Steve Hook